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Guide Archives - Page 2 of 3 - CharityCAN

Exporting Data

Exporting data found in CharityCAN can be a useful way to add data to your donor database – donation records a donor has made to other organizations, for example – and use third party tools such as Excel to further analyze data. In this guide we will discuss how to export data in CharityCAN.

We will discuss:

  • Charity Analyst Reports
  • Prospect Profiles
  • Integrated Search Results
  • Donation Records
  • Political Donations
  • Corporate Canada Records
  • Public Sector Salaries
  • Relationship Path Search Results
  • Household Data Prospect Profile Records

Charity Analyst Reports

Charity Analyst Reports can be exported in their entirety by pressing the Printer Friendly Version found on the top right of the General tab. Specific sets of data including People and Gifts can be exported by pressing the Export button on their respective pages.

Prospect Profiles

Both user and system generated prospect profiles (found under My Prospect Profiles and Prospect Profiles, respectively) can be exported by pressing the Export button on the top right of the profile. 

Integrated Search Results

The following Integrated Search results can be exported by pressing the Export button:

  • Donation Records
  • Canadian Who’s Who
  • Political Donors
  • Corporate Canada
  • ZoomInfo
  • Public Sector Salaries
  • Prospect Profiles

Donation Records

Donation Record searches can be exported by pressing the export button found directly the Total Records Found number. 

Political Donations

Much like Donation Records searches, Political Donation Record searches can be exported by pressing the export button found directly the Total Records Found number. 

Corporate Canada Records

Corporate Canada Record searches can be exported by pressing the export button found directly the Total Records Found number. 

Public Sector Salaries

Public Sector Salary searches can be exported by pressing the export button found directly the Total Records Found number.

Relationship Path Searches

Relationship Path searches can be exported by pressing the export button at the top left of the page

Household Data Prospect Profile Records

When you do a household data search by postal code CharityCAN returns you a list of prospect profiles associated with that postal code. You can export this list of people by pressing the export button found directly above the list profiles. 

Using the Integrated Search to Research a Charity or a Company

The Organization Integrated search is the best way to use CharityCAN to conduct prospect research on a granting foundation and companies. In this guide we will walk you through how to most effectively use the Organization Integrated Search for prospect research. We will discuss:

  • Searches
  • Donation Records
  • Charity Analyst Reports
  • Corporate Prospect Profiles
  • Thomson Reuters Compensation Data
  • ZoomInfo Business Info and Contacts

Searches

To conduct an Organization Integrated Search, select Integrated Search from the left menu under Prospect Research Tools and then select the organization tab. Next, type the name of the organization you are researching (you can filter by city, province, and country, if desired) and press search.

Your search results will be comprised of data from five data sets:  donation records, charities, companies, Thomson Reuters, and ZoomInfo. Let’s start by discussing donation records.

Donation Records

The donation records displayed here are the same records you would see if you did a donation record search for the organization’s name. CharityCAN’s donation record database contains around 14 million donation records, pulled from both T3010s (for charity to charity gifts) and announcements, annual reports, and other published documents (for individual and corporate gifts).

If you are in a hurry and want to quickly determine if the organization you are researching is a viable prospect, this is the best place to look. Look at the dollar ranges and types of the gifts. Do a good number of them match your current goals? Look at who is receiving the gifts and their location. Are they a similar organization in a similar location?

Charity Analyst Reports

If you are researching a granting foundation and need to go beyond a simple donation record analysis, select the Charities tab and open the Charity Analyst Report. From here you can review the foundation’s contact information, financial and board information, and most importantly, giving history. Under the Gifts tab, the default view shows you all years of giving history. You can use the dropdown menu to select a specific year. The dynamic gift visualization graphs will automatically update.

Corporate Prospect Profiles

If you are researching a publicly traded company (or one of the 3000 or so larger companies we profile), select the Companies tab and open the Corporate Prospect Profile. From here you can review contact information (including FullContact social media contact info), industry classification codes, financial information, current officers and employee information, and donation records.

Thomson Reuters   

Thomson Reuters Compensation Data allows you to see disclosed compensation information for certain people at public companies. Clicking on a name will give a bio of the person and compensation data (if required to be disclosed) broken down into salary, bonus, long term compensation, and stock options.

ZoomInfo

ZoomInfo is a directory of business data including contact information, biographical information, revenue and staffing levels, and press releases. It is a very useful dataset for learning about your prospect, whether it is a person, granting foundation, or a company. ZoomInfo revenue levels and press releases are particularly useful when prospecting small and medium size companies.

The Organization Integrated search makes it easy to pull and review all of the information CharityCAN has on your granting foundation or corporate prospect with a single search. This search can be especially useful when you are prospecting a company that has a charitable arm such as Telus, Canadian Tire or RBC. Much like the Prospect Integrated Search, the Organization Integrated Search is designed to make prospect research easier, faster, and more effective.

Relationship Mapping and Prospect Research

What is relationship mapping

Relationship mapping is a visual representation of connections among individual items. Most often relationship maps are used to show how people and organizations are connected, but they can be used to represent connections amongst almost anything. Family trees and workplace organizational charts are examples of relationship maps most of us are familiar with.

Relationship mapping is useful because it allows the mapper to not only visualize connections, but to realize and utilize connections. A person looking at his extended family tree is able to visualize his connection to his third-cousin, realize how he connected to his third cousin , and utilize family members they share connections with to get in touch with her. A manager looking at her company’s organizational chart is able to visualize her connection to an employee in another office, realize how she is connected to the employee, and utilize those connections to solve a work-flow problem.

How can it be applied to philanthropic prospect research?

Relationship mapping has a strong application in philanthropic research. In a world where the maxim ‘it’s not what you know, it’s who you know’ approaches a truism, understanding and using relationships is essential.  

Donor networks

Mapping the relationships of a major donor, board member, or friend of the organization provides valuable fundraising intelligence. Depending on the types of relationship you decide to map, you can answer the following questions:

  • Who are my subject’s immediate family members? (family map)
  • Who in this network sits on the board of a family foundation? (philanthropic board map)
  • Who is my subject’s strongest professional acquaintance? (employment/corporate board map)
  • Has anyone in this network made a $100,000+ gift? (donation history map)

Connecting to donors

Connecting with potential donors is another useful way relationship mapping can be applied to philanthropic research. Picture a scenario where two organizations are both researching a company they feel would make a great sponsor. Organization 1 uses relationship mapping and learns that one of their former board members currently serves on a unrelated board with a VP at the company. Organization 2 has a similar connection, but doesn’t map relationships so is unaware of the connection. All other things equal, Organization 1 has an advantage over Organization 2 in the pursuit of this sponsorship.

Conclusion

Relationship mapping is a simple concept most of us are familiar with in some capacity. Applying relationship mapping to philanthropic research can yield serious benefits. Relationship mapping allows philanthropic researchers to visualize, realize, and utilize connections for the benefit of their organization.


Early Funnel Prospect Research (or How to Find New Donors)

Sometimes prospect research is about looking at list of names and determining propensity, affinity and capacity. This is typically how things work at larger organizations. A near endless stream of names pouring in due to brand recognition, marketing campaigns, event attendee lists, and alumni and patient databases, means that some prospect researchers are never without a name to work on.  

For prospect researchers without that level of inbound traffic, early funnel research is an essential part of the prospect research process. After all, you can’t qualify or disqualify prospects you don’t have yet.

In this guide, we will discuss early funnel prospect research and show you how to find new names you can convert into donors.

Donation Records

Searching donation records is the best place to find early funnel prospects. Full stop. Donation records tell you three extremely valuable things:

  1. The causes and organizations the prospect gives to
  2. The dollar ranges the prospect gives in
  3. The geographic location the prospect gives in

A prospect is well on the way be being qualified if he or she is:

  1. Giving to organizations with missions similar to yours
  2. Giving in dollar ranges that meet your objectives
  3. Giving in the geographic area your organization positively impacts

Location

Proximity based prospect research mainly relies on a single assumption: If my prospect lives in the area my organization positively impacts, he or she is more likely to make a gift than some who does not live in the area my organization positively impacts.

Follow the link for more on proximity based prospect research.

Biography

Reviewing biographies (especially if they are electronic and searchable) is a fantastic place to find early funnel prospects for two reasons. One, people who have biographies tend to be wealthy, influential, or both. This is especially true of biographies found in collections such as Canadian Who’s Who. Two, a biography can give you useful information that will help you qualify or disqualify the prospect.

The following questions are instructive when searching and reading biographies:

  • Was the person born in the city or town my organization is active in?
  • Does my organization have a strong group of supporters that attended that same school as the person? Is there anything about this person’s education history that connects him or her to my organization?
  • Does this person currently live in the same city my organization is active in?
  • Is there anything about this person’s career highlights that suggest a possible connection with my organization? Keep an eye out for phrases that indicate the person championed certain causes at his or her organization. If your mission ties into those causes you could be well on your way to finding a new prospect.
  • Is there anything about this person’s personal life that suggests a possible connection with my organization? Phrases such as “lifelong interest in the arts” and “strong commitment to at risk youth” are what you want to look for here.

Connections

Mining your organization’s connections is an extremely effective way to find early funnel prospect. Almost all boards have a fundraising mandate, even if it isn’t explicit. Talk to your board members. Ask them about their personal and professional networks. Relationship mapping is a fantastic way to both mine and visualize those connections. Follow the links below for more on relationship mapping:

 

  1. Relationship Maps
  2. Relationship Paths  

Setting a Default Organization

The ability to set a default organization is a new feature in CharityCAN that impacts both the prospect profile builder and relationship path searches. In this short guide, you will learn how to set a default organization and a few ways it can help you use CharityCAN more effectively.

How do I set a default organization?

There are two ways to set a default organization:

  1. Go to My Prospect Profiles and on the right side of the screen select Select Default Organization. Type in the name of any registered charity or profiled corporation to set it as your default organization. You will notice a list of suggested prospects will populate. Cool and super interesting right? I agree. More on this later.

  2. Go to Relationship Paths and type in the name of any registered charity or profiled corporation to set it as your default organization.

Okay, I’ve set a default organization. Now what?

Suggested Prospect Profiles

Now that you’ve set a default organization you will notice My Prospect Profiles looks a little different. Setting a default organization allows CharityCAN to suggest potentially interesting prospect profiles to you based on the strength of the connection to your default organization. If you are looking for new people to add to your pipeline, setting your organization as the default organization and looking through the profiles CharityCAN pushes to you is an awesome place to start.

Alternatively, you could set a granting foundation or corporate sponsor who has been a major friend to your organization as the default organization. CharityCAN will then suggest a list of profile with connections to the granting foundation or corporate sponsor.

Easier Relationship Path Searches

Once an organization has been set as the default organization it will auto-populate in the from section of all relationship path searches.

If you would like more information on this or have any questions please email us at info@charitycan.ca

New Profile Relationship Editing and Relationship Graph Engine

Today we’re announcing that we’ve supercharged the engine that powers our relationship mapping features. A lot of those changes have happened under the hood here at CharityCAN, and aren’t immediately apparent. While you can’t see some of the differences to the platform yet, we’re also announcing the first of the new features that this new engine enables: the ability to modify a saved profile’s relationship map by adding or removing charity and corporate board positions.

On saved profiles that currently have charity boards listed, you can add and remove board positions by hovering over the position you’re interested in:On saved profiles without current board positions, you can now add different profile sections – corporate and charity board positions, as well as a FullContact social media summary:Since our relationship maps are built on these charity and corporate board connections, as you add and remove board positions, you’ll see the saved profile’s relationship map update in real time.

The best part about this new relationship graph engine is all the new possibilities that it opens up. We’ve got a few more features that use the new engine in the pipeline that we’re excited to share with you soon! If you have an idea about how you’d like to use our relationship map data, please let us know!