Donation records can tell you a person’s affinity for a cause. Salary records and real estate values are useful in gauging a person’s capacity to give. But to really get to know your prospect you need to look at biographical data. Biographical data tells us about a person’s experiences and interests. It helps answer questions such us:

• What are this person’s academic interests and qualifications?
• How has this person’s careeer progressed?
• What are his or her recreational interests?

CharityCAN has a wealth of biographical data ranging from press releases to academic qualifications. Biographical data sources in CharityCAN include:

• Thomson Reuters corporate biographies and academic qualifications
• ZoomInfo press releases and web refrences
• Canadian Who’s Who biographies

Here is a short video walkthrough showing you how to access CharityCAN’s biographical datasets:

Check out this video: https://share.vidyard.com/watch/VaxKDmfrZCHViQnnQMC7sA?