CharityCAN’s Guide to Prospect Research

Prospect research is the work charities and fundraising organizations do to identify, qualify, solicit, cultivate, and steward their donors. CharityCAN’s Guide to Prospect Research is an introductory guide to the fundamentals of philanthropic prospect research.

The CharityCAN Guide to Prospect Research discusses:

The core concepts of propensity, capacity, affinity, and connection
How philanthropic prospect research can be applied to the three major funding sources for charities: individuals, granting foundations and corporations.
Relationship mapping, a concept that is becoming interal to prospect research

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